Brand Highway is a major inter-regional express route linking Perth and Geraldton. Brand Highway carries a large volume of traffic, including over-dimension loads, high speed through traffic and slow moving tourist traffic. Since January 2007 before the road upgrade, five people had died in crashes on this section of road.

These works required Safety Barriers WA to supply and install a Thri-Beam TL4 guardrail system on the newly built Greenough River Bridge on Brand Highway, 25 kilometres south of Geraldton.